A note for fellow Pakistanis
4 in 10 Pakistani households don't get enough protein.¹ 40% of our children under five are stunted.²
Protein builds growing bodies, supports immunity and keeps adults energised. Protein powders, bars and oats are growing fast, but they're expensive and hard to make a daily habit.
Roti is already on every Pakistani dastarkhwan, so we made it better. Our High Protein Roti Mix gives you 35g+ protein per 100g, made only from wheat and soy. Same roti, same routine, just more of what your body needs.
That's what the basic co. is about: food with as little processing as possible and as much goodness as possible, starting with the roti you already eat every day.
With love,
the basic co.
¹ Hameed et al. (2021), Sarhad Journal of Agriculture, based on the PBS Household Integrated Income & Consumption Survey 2015–16. ² National Nutrition Survey 2018, Ministry of National Health Services with UNICEF.